So I took a little time off to sort of regroup, finish a big project that I've been working on for a while (more info on that later) and create some fresh new Morley posters. I often feel a burden to keep making new Morley slogans- which after coming up with nearly three hundred different slogans- these days, I'm often literally exclaiming "I will never have another good idea ever again!" I once heard someone equate ideas to balloons in your head, but tied deep down in its recesses and every time some bit of inspiration drops down there, it knocks one of the balloons loose and that idea floats to the top of your head and becomes an actual thought. It's a little terrifying though because they went on to wonder if that means you only have so many balloons down there and eventually you will just... run out.
I look at someone like Paul McCartney and say- he's a guy who arguably created the most important work of his life before the age of 30. Has he written some good songs after The Beatles broke up? Of course- but looking back, I'm sure even he would admit that everything he created before 1970 will be compared to everything he created after and more often than not come up lacking. This is true with almost every artist in any medium, there's just a moment when the artist hits their creative peak. If the artist is smart, they use this time being as prolific as possible and have a period of highest level work that they then coast on for the next few decades of slow decline. Reading that back it sounds harsh but also echos in ominous truth. I know that my posters aren't as substantial a creation as a song but I also create a lot more of them than most musicians do- this is why I've often likened myself more to a comedian. Could I spend years telling the same jokes over and over- spicing it up occasionally with a new joke or two? Of course. Plenty of my street art brethren use the same image for years as a kind of trademark. But for me, my work has always been about variety. I never wanted to be too tied to one sentiment because I wanted my trademark to be the idea of different statements and messages rather than one particular statement or message. So instead, I try to come up with new material often enough that people don't think of repetition when they think of my stuff. The only problem with this is that after a while, you start to worry that the ideas in your head are finite and maybe you'll just run out or that like Paul McCartney, perhaps you've crossed that invisible line where your creative output is just not as substantial or vital as it once was and the question becomes whether you should continue making exponentially less significant work that may dull the shimmer of your legacy or just stop creating publicly- like J.D. Salinger where people are just left feverishly wondering what could have been if you had kept producing- and while you get to enjoy knowing that you'll never be accused of having "lost it" you refuse yourself the joy of seeing people respond to your work which is the reason to do it in the first place, isn't it? A tree falling in the woods with no one to hear it is no different than an unread book sitting in a safe. All this say that sometimes I worry that I've run out of ideas.
The solution, like with almost everything in the creative sphere, is to not over think it. Many of my favorite posters came from just relaxing and writing down the first thing that comes to mind. I have pages and pages of notes for posters that never became posters but buried deep in the somewhat stream of consciousness scribbles I'll find the phrase that will stick out. Reminding myself that not every poster has to be "a hit song" or even a joke that I feel obliged to tell again relaxes me and gives me the freedom to just let one person make my art and not the fifty other critics in my head doing their best to stifle my work in an attempt to avoid embarrassing myself. You think that those voices are looking out for you but really they are only looking out for themselves- which IS you but at the same time NOT you- and now we're getting a little more existential or maybe just confusing than I'm intellectually able to compute. So, to recap a little more simply, I went out and put up a bunch of new posters. This is one. You might not like it as much as you've liked others, or it may be your favorite one yet. In any case thanks for giving it a chance.